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Health Care Design Conference - 2013 Boston


About Me

Nir Eyal, a two-time Silicon Valley entrepreneur and regular contributor to TechCrunch, Forbes, and Psychology Today, has constructed a framework for designing habit-forming products called "the hook model." The framework gives product designers a new way for thinking of the necessary components of creating user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive engagement.

Q&A with Nir

HxD asked speakers to tell us what inspires and drives them in healthcare and design.

« Previous Next »
  • Q1: What is your burning mission in health?

    To help designers build products that change the lives of millions for the better.

  • Q3: Why it inspires you?

    Seeing people change their self-image

  • Q4: Why should someone come to your session?

    The world is becoming a more addictive place, come learn why and what to do about it.

Nir at the Conference

CONFERENCE | Monday, March 25

How to Design User Habits

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

A sampling of case studies in:

  • transforming pharmaceutical manufacturers
  • re-imagining the way clinical trials are recruited
  • considering new models for guided and on-demand physician education
  • new engagement models for changing patient’s behaviors

...will demonstrate the many ways these techniques can help:

  • identify
  • organize
  • solve

...the challenges in healthcare communication.

"Last year's HxD conference was so amazingly inspiring, and has definitely caused me to strive harder and become more passionate about improving our healthcare system." - 2012 HxD Attendee

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Watch the 2012 HXD Conference Recap