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Health Care Design Conference - 2013 Boston


About Me

Brian has over 20 years of strategic business development, operations and information technology experience in retail, consumer and health care businesses. Brian currently is Chief Digital Officer for CVS Caremark where he is leading company-wide digital innovation efforts integrating retail,, Caremark and MinuteClinic businesses. In this capacity, Brian is developing and leading teams responsible for digital strategy, website and mobile product management and digital marketing / analytics. Brian also serves as a Board member for MITX, the leading digital business and marketing trade association in New England. Previously, Brian was SVP, Global eCommerce at Staples, the 2nd largest etailer in North America, where he developed and led eCommerce teams driving multichannel digital growth across for b-to-c and b-to-b businesses globally. In this capacity, Brian launched Staples' Cambridge eCommerce Innovation Center and led mobile and online channels for the company. Brian received an MBA from the Wharton School at the University of Pennsylvania and his undergraduate degree from Tufts University. He resides outside Boston, MA with his wife and three boys.

Brian at the Conference

CONFERENCE | Monday, March 25

The Digital Revolution: Leveraging the Consumer Journey to Deliver Transformative Health Experiences

Digital trends are changing consumers- expectations of the interactions they have with the healthcare system, and pharmacies sit at the forefront of this transformation. Empowered customers are increasingly managing their own care using an array of digital tools and now have access to technology everywhere they go. To stay relevant, health care companies must adapt their customer experiences to these new ways of doing business.

The pharmacy's position in the healthcare ecosystem enables them to serve as the primary nexus for patient interactions in the community setting and consequently improve outcomes in unique ways. And, CVS Caremark in particular has established a bold digital agenda aimed at transforming health care and pharmacy and bringing a much-needed consumer focus to a healthcare system that is often oriented to providers' needs instead of patients.

Learn how designing for continuity across touch points can create seamless experiences for customers, and how lessons from the pharmacy segment are relevant for companies across the health care value chain.

"Last year's HxD conference was so amazingly inspiring, and has definitely caused me to strive harder and become more passionate about improving our healthcare system." - 2012 HxD Attendee

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Watch the 2012 HXD Conference Recap