Brought to you by Mad*Pow
Placeholder Image of a Speaker Video

Health Care Design Conference - 2013 Boston


About Me

Toi believes empathy is at the heart of designing meaningful experiences that better meet user needs. She is interested in how business strategies and design concepts can relate, affect, and inspire one another.

Her multi-disciplinary background in action sports, film, art, design, and healthcare has given her new and diverse perspectives to apply to creating products and services. Toi fell in love with design and all of its intricate details, subtle simplicities, complex processes, challenging functionalities, and never-ending flexibility as a student of The School of Design Strategies at Parsons The New School for Design. Before joining Adaptive Path, she worked in design research and development at a Memorial Sloan Kettering Cancer Center facilitating co-creation projects with clinicians, administration, and patients to design positive experiences for patients and their families.

Q&A with Toi

HxD asked speakers to tell us what inspires and drives them in healthcare and design. Check out our Q&A with Toi Valentine!

« Previous Next »
  • Q1: What is your burning mission in health?

    Make it about the patient. Increase quality of life, care, and well being for patient and their care givers.

  • Q2: What is your patient story?

    When I was in design school, I found myself in the Emergency Room with a broken back. Due to poor design flaws of this particular Emergency Room, I was taken to the OR instead of Radiology. Being on ventilation, I had no control over my situation and realized my life was being put in the hands of inappropriate design choices. This is when I realized the potential of design in healthcare and its impact on survival.

  • Q3: Why HxD?

    Why not? If we can improve healthcare, improve lives, and improve survival with design, why wouldn't we explore this further? We, and our loved ones, all become patients at one point in our lives. If design methodologies and thinking can create safer, more positive experiences for all of us, why not?

  • Q4: Why come to your session?

    You may be able to relate to similar challenges of bringing together "non-creatives" (a self-proclaimed title I've heard many times in the Healthcare industry) to create creative solutions. We'll discuss interesting and experimental ways of bringing together people who aren't ready to play nice, even though they all share the same mission: making a better patient experience.

Toi at the Conference

CONFERENCE | Monday, March 25

Playing Nice: Facilitating Multi-disciplinary teams to create better holistic experiences

Working in Design Strategy within a Strategic Planning department of a hospital, Toi was surprised to learn there was a lack of ownership over the patient's holistic experience. Most of the points on the patient's journey were owned by different departments within the hospital causing a disjointed patient experience and siloed operational practices. Toi shares her own experience bringing together and creating multidisciplinary teams internally within the healthcare space in order to leverage a range of expertise and design more holistic experiences. While these new multidisciplinary teams allowed for ownership over the experience as a whole, there were many challenges in combining roles of different backgrounds to cohesively and creatively problem-solve. In this talk, Toi explores the challenges that come with collaboration within this traditional organizational culture and some creative methods and strategies to overcome those obstacles.

"Last year's HxD conference was so amazingly inspiring, and has definitely caused me to strive harder and become more passionate about improving our healthcare system." - 2012 HxD Attendee

Special Thanks to Our Sponsors

Become a platinum or gold sponsor and add company logo to this space!

Stay Connected

Get announcements about new agenda, special surprises and much more!

Watch the 2012 HXD Conference Recap